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DTZ2026
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The business of digital health
Period 6: from 8-6-2026 to 3-7-2026 (maandag 8 juni 2026 tot vrijdag 3 juli 2026)
Co-requisites:
None
Coordinator:
Gevers, D.
ECTS credits:
6
Language of instruction:
English
Publication dates timetable/results in the Student Portal
Deadline publication timetable
The date on which the timetable of this module is available:
vrijdag 22 mei 2026
Deadline publication final result
The date on which the final grade of this module is available: donderdag 9 juli 2026
Resit booking
Exam booking for a test in current academic year (resit)
You will be booked automatically for the resit in one of our resit periods. You may check our calenders to find out which modules can be retaken and when: https://intranet.maastrichtuniversity.nl/nl/fhml-studenten/studieverloop/wanneer-wat
As of one week before the resit test takes place, you can check in Student Portal if you are booked correctly: Student Portal > My Courses > More actions. The test will also be visible in your time table.
Exam booking for a test from a previous academic year (exam only)
All students who have not passed the test for this module in a previous academic year, will be booked automatically for the test during the regular block period. You will be enrolled in the new course in Canvas but not scheduled for a tutorial group and other educational activities.
If you do not wish to participate in this test at the end of the regular block period please de-register via askFHML.
Though great care has been taken to assure the accuracy of the information on fhmlweb, the FHML cannot be held responsible for possible printing errors, incomplete information, or misinterpretations. Additionally, the FHML reserves the right to make changes to this information.
Course information
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Description:
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EN:
A strong business case is crucial for the implementation and maintenance of digital innovations in health (care). In this course, you are introduced to several important questions that need to be asked and answered from the beginning of a development process, focusing on [1] the product (e.g., What are the specifications of my product?), [2] customers and competitors (e.g., Who will be my customers? What are their values? Who will be my competitors?), and [3] costs and revenues (e.g., What is the budget impact?). The course centers on understanding and generating information that is required to answer these questions and being able to communicate about this (e.g., to relevant stakeholders).
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Goals:
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EN:
Knowledge and insight Students acquire knowledge and insight about: ▪ what perspectives – inside and outside health care –are relevant to the business of digital health (e.g., marketing and communication, finance); ▪ what a product entails in the context of digital health; ▪ what the relevant stakeholders and competitors in the business of digital health are, both at national and international level; ▪ relevant tools to develop a business case (e.g., SWOT analysis, business model canvas); ▪ the basic elements of cost structures and revenue streams in health care (e.g., budget impact analysis, early health technology assessment). Application of knowledge and understanding After this module the students are able to: ▪ understand information required for a business case and are able to apply it in a business case; ▪ generate information required for a business case at a basic level; ▪ apply relevant tools that are useful to develop a business case (e.g., SWOT analysis, business model canvas, budget impact analysis) at a basic level. Forming opinions After this module the students can: ▪ judge the relevance of various sources of information for developing a business case; ▪ take a stance at the interface between expertise and business; ▪ value challenges and opportunities in the business of digital health. Communication After this module the students can: ▪ communicate with various stakeholders in the business of digital health; ▪ convince various stakeholders about the relevance of digital innovations in health; ▪ communicate formats (e.g., pitch, management summary) that differ from traditional academic formats (e.g., conference presentation, scientific article) and understand the differences between both. Learning skills After this module the student have skills to: ▪ shift perspectives to the point-of-view of different stakeholders in the business of digital health; ▪ analyse sources of information (e.g., McKinsey or KPMG reports) that differ from traditional academic formats (e.g., scientific articles).
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Key words:
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EN:
business; digital health
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Literature:
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This is the link to Keylinks, our online reference list.
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Teaching methods:
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- Assignment(s)
- Work in workgroup(s)
- Lecture(s)
- Paper(s)
- Problem Based Learning
- Presentation(s)
- Skills
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Assessments methods:
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- Assignment
- Attendance
- Written exam
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This page was last modified on:dinsdag 11 april 2023
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